What tone do you use when releasing your SMS alerts?
It’s surprising how many marketers do not read their messages aloud before hitting “send”. This practice can lead to dwindling interest in the messages being delivered. Further, failing to capture the attention of consumers can leave your brand wondering: “What happened?”
To ensure that your SMS alerts are properly representing your organisation and intriguing its consumer base, follow a few simple steps before releasing the message to the public:
(1) Create Interesting and VALUABLE Messages
We hate to be the bearer of bad news, but not all consumers find your company interesting. Sure, they make purchases from time to time, but overall, notifications about company practices that are not directly impacting the recipient will not be well-received.
During the SMS creation process, always be sure that you are speaking DIRECTLY to the recipient. What do they like? What offer are they most likely to redeem? Where’s the call-to-action and value? You should be able to answer all of these questions easily for each message delivered. If you can’t, recreate the message!
(2) Double-Check the Message
It’s good practice to ALWAYS check messages for errors. But, don’t stop there! Read the message aloud to see if it “flows” properly. Another good technique, which we have witnessed to be quite beneficial, is sending a “test message” to members of the marketing team and other parties that will be HONEST with you about the release. If they sign off on it, you’re good to go! If not, it’s back to Step 1.
(3) Release the Message at the Proper Time
Now that you have crafted the PERFECT message (because you’re an incredible marketer), it’s time to send it. However, if the timing is off, even the best messages can lead to opt-outs, so be sure that you are sticking to business hours or prime purchasing windows.
Ask yourself a simple question before sending: “Would I mind receiving a message from a brand that I patronise right now?” If the answer is no, wait until tomorrow. Who really wants to hear about a special sale at 8pm on a Tuesday night?
The content within your SMS alerts will ultimately “make or break” your campaign. Follow these simple steps to ensure proper content creation, and your strategy will be the better for it!