In an economic landscape that requires more attention than ever for lead generation, SMS platforms can be the catalyst for sparking new leads. Despite its simplicity, SMS messaging does require some creativity, testing, and a solid plan. Marketers must also pay attention to privacy regulations, ensuring that you aren’t doing more harm than good with the campaign.
Leveraging leads through SMS messaging must begin with first determining who is in the target market. Creating value through incentives will encourage opt-ins and once a solid mass SMS list of prospects has been created, the relationships necessary for closing deals can begin. Your industry will help determine your overall approach, so if coupons are relevant, definitely consider implementing them into your SMS campaign.
Calls-to-action are imperative in a successful SMS advertising campaign. Utilising the media outlets that are already in use for your marketing strategy is a great start. Print ads, coupons, blogs, and social networking are perfect ways to inform your client-base about your new platform. Segmenting your customers based on geographic location is simple also, as you can post the call-to-action in geo-specific areas.
When potential customers opt-in to your SMS service, they are telling you that they have a serious interest in your service or product. This becomes one of the easiest ways to generate quality leads for your sales staff. Consider the ramifications of a local dance club promoting a Saturday night event. By posting signs that mention “text CLUB to 1999 7676 to get free admittance” they are learning who has an interest in dance clubs on a Saturday night. The club now has a working roster of interested parties they can contact with future offers or information.
Noting the regulations will be very important when using an SMS campaign for your organisation. Mobile marketing requires a working knowledge of privacy and consent standards. When sending your promotional messages, always give the subscriber the opportunity to opt-out. This ensures that your SMS membership list is relevant and that you’re maintaining the image of your company.
When handled properly, SMS can generate leads that were previously unknown to a company. By careful examination regarding the regulations and standards of the industry, fostering relationships with potential and existing customers can go a long way to sustained success regardless of the industry. Targeting the right groups will increase sales potential, and you’ll immediately notice your sales team closing at a much faster rate. After all, these are, in a sense, “hot leads”.