Converting leads into sales means everything to a business. From research to retaining or luring top talent in the industry, organisations of all types spend massive amounts of capital in an effort to increase lead conversion rates. However, new data is emerging that paints a clear picture of how properly using a PC SMS interface can completely change your sales department’s “closing” abilities.
Building a relationship with consumers is obviously the first step in utilising your mobile strategy, but as we move into the “conversion” stage, it’s important to know what kind of success rates you can expect. For example, when a relationship is already in place between a brand and a consumer, did you know that conversion rates involving SMS are more than 100% higher than those of other leads of the same “class”. In other words, using your PC SMS interface to interact with consumer leads can exponentially increase your sale closing rate!
The figures outlined above do require some perspective, however. The key component of these increased closing rates is the established relationship. Whether you have contacted a prospect via email, telephone, or social media platform, creating the relationship before reaching out with SMS can dramatically increase the sales possibilities.
Developing consumer relationships can be tricky! There are several “schools of thought” on the proper way to approach consumers, and how you can create “loyal” purchasing relationships. But, one thing is undisputed – when you give consumers what they want, they’ll return time and again.
Use a variety of platform to establish contact with target consumers. Give them the opportunity to opt-into your mobile campaign, and your organisation will begin to see the benefits of SMS technology. When your sales team begins closing at an increased rate, you’ll understand why so many marketers are searching for more ways to integrate mobile strategies!