As business owners, we are always working to drive traffic to purchasing points. This has always been the case, since the dawn of business practices, and while the manner in which we do so has changed dramatically over the years, one thing is certain: when you have traffic, you have profit.
SMS advertising is helping hundreds of thousands of global organisations to drive “digital” traffic to websites and online catalogues. Because smartphones have taken the mobile world by storm, consumers are using them much in the same manner that desktops were used in eCommerce practices witnessed 20 years ago. One question remains, however: How can we facilitate it?
Bucking Character Limits
One of the few drawbacks to SMS advertising involves the 160 character limits associated with text messages. But, by creating a mobile-optimised landing page, you can easily include a shortened link with your text releases, redirecting your customers to informational pages and online purchase points.
In doing so, your company is leveraging the tools that modern consumers use to make purchase decisions!
Increased Response Rates
What is the average response rate for a print advertisement? 5%? 10% if it is incredibly captivating? When using SMS to drive traffic, response rates reach figures eclipsing 90%! This is an opportunity that is simply too great to pass up, for many businesses, and several industries have seen the inter-industry “pecking order” altered based on these response rates.
So, before crafting your next ad campaign, be sure to ask yourself: “What response rates can I expect?”
If you are leveraging a mobile site and SMS advertising techniques, there’s a good chance that your ROI will be off the charts!