Anyone who has questioned the viability of text messaging in 2013 need only review the data compiled from the 2013 New Year celebration here in Australia. As the minutes ticked down, working its way toward another calendar year, more than 220 million SMS messages flew across the continent. Such staggering statistics continue to exhibit the staying power that mobile messaging has in our modern communication dynamic.
Providers such as Telstra are expecting another huge jump in usage in 2013, and the organisation is citing the increased use of smartphones as a likely cause for the jump in usage. This bodes well for companies utilising an SMS service as a means of interacting with their target consumers.
Smartphones in AU – By the Numbers
In 2011, roughly 1 in 4 Australians owned a smartphone – an impressive statistic. However, in the months that followed, that ratio jumped to 1 in 2! And, because SMS messaging remains the backbone of mobile to mobile communication, such dynamics only fuel the overall interest in such interactions with companies or providers that a consumer patronises.
While it can be easy to wonder what the jump in smartphone usage will do to hinder the effectiveness of advertising via an SMS service, we must instead turn our attention to how such an increase will actually improve the strategy. Integrating social media contact points by inducing interaction through a single mobile message will be a huge success in 2013. Instead of consumers receiving an offer via their mobile devices and having to “change platforms” to redeem it, we can now deliver our information, include a shortened URL, and allow the consumer to make a purchase via their smartphone. It’s the perfect way to increase sales, limit overhead, and give consumers what they obviously want – mobile convenience!
So, as we head into the New Year with a fresh approach on marketing, remember:
Consumers determine the platform – we determine its success!