In this component you will learn about the history of SMS and current mobile carriers. Find out how the humble text message became such a powerful communication tool.
Learn about the A2P SMS network landscape, and how online SMS services connect to carrier mobile networks.
Understanding how messages are received by SMS services and different sender-ID options can be confusing. In this lesson we make clear the different options available and which is most appropriate for different situations.
A2P SMS services have numerous capabilities that can be used to enhance any business. Learn about the different features, how they work, and how they can benefit the solution you are working on.
Commercial SMS marketing messages make up more than 40% of the total volume of text messages sent. Learn about SPAM compliance and campaign strategies used for optimum results.
Learn how to send personalised messages, promotions, competitions, and more with SMS marketing. There are two types of SMS marketing - outbound and inbound.
Inbound SMS Marketing refers to building new contact lists via an opt-in campaign. In order to send somebody a commercial SMS in Australia you must have permission to send it to them. The process of gaining permission is called opt-in.
Learn the ins and outs of SMS reporting and all the techniques used to track your campaign performance and other messaging activity.
Understand the future prospects of the A2P SMS industry and how to identify which industries can best utilise SMS solutions.