Beginner's Guide to SMS Marketing

This guide is designed for beginners who have little or no experience with SMS marketing and campaigns.

Chapter 1

The Fundamentals of SMS

Congratulations on taking the first step towards learning all about the world of SMS and what value it can bring to your business, no matter the industry. Before we get into the nitty-gritty of SMS marketing, let’s go over the basics to give you a foundation of what SMS is. With that, let’s dive right in!
  1. 1.1 What is an SMS?

  2. 1.2 SMS vs. MMS

  3. 1.3 Shortcodes & Virtual Numbers

  4. 1.4 Spam Compliance

Chapter 2

5 Reasons why you should use SMS Marketing

  1. 2.1 Reason #1: Reach customers almost anywhere

  2. 2.2 Reason #2: High Engagement Rate

  3. 2.3 Reason #3: Simple setup process and fast results

  4. 2.4 Reason #4: SMS is highly effective

  5. 2.5 Reason #5: SMS campaigns are affordable

Chapter 3

Grow your list with inbound marketing

By now you should know the benefits of SMS. However, you may be wondering how you can use it, and how you can build a list. Like an email list, you’ll need to get your customers to give you permission before you can contact them.
  1. 3.1 Create an irresistible offer

  2. 3.2 Set up SMS keywords with a dedicated virtual number

  3. 3.3 Drive traffic to your offer

  4. 3.4 Use SMS Forms

Chapter 4

Set-up your campaign with Burst SMS

Up next, you’ll find step-by-step instructions on how to set up your first campaign with Burst. You’ll need a Burst SMS account to go through this chapter. We offer a free 14-day trial, and a credit card isn’t required for you to get access to all the features. And if you like our platform and would like to send more text messages past your trial credits, you’ll have the option to add more credits.
  1. 4.1 Getting Started

  2. 4.2 How to add individual contacts to Burst SMS

  3. 4.3 How to add a list of contacts to Burst SMS

Chapter 5

How to write stellar copy for your first SMS campaign

  1. 5.1 How to manage the SMS character limit

  2. 5.2 How to write stellar copy

  3. 5.3 SMS templates

Chapter 6

Personalisation and Advanced SMS Features

In this chapter, we’re going to go over how you can personalise your SMS campaigns with some of Burst’s advanced features: custom variables and SMS keywords. Personalisation improves your marketing efforts in many ways. It helps you get more conversions, increase click-through rates, and lower your unsubscribe rates.
  1. 6.1 Personalisation Statistics

  2. 6.2 Custom Variables

  3. 6.3 List Segmentation with SMS Keywords

  4. 6.4 Multi-level Auto Responses