You asked for it, and we listened. This is where we will feature the latest mobile statistics and reports including: SMS marketing, Ecommerce, messaging, and global industry benchmarks.
Global Ecommerce Conversion Rate Benchmarks
Monetate recently published their quarterly Ecommerce report, measuring conversion percentages and overall sales from 2015-2016. They discovered that when it came down to customer retention, an alarming 78% of consumers would only engage in offers which were personalised from previous engagements with your brand. They also found that although 2016 capped off the largest sales period in history, it performed very poorly in-regards to customer retention.
A look into a new target audience - Netflix subscribers
Every business has a rough idea of who they want to target. The reason this is rough no matter how prepared you are is that consumer habits are constantly changing, which means you need to change with them. When it comes to marketing, you may have found yourself struggling to accurately label your new target audiences. Change is happening at a rapid rate. Attention spans change. Retention factors change. More importantly snack preferences change, but we will dive into that later.
[2016-2017] State of SMS Report
Each year, technology becomes more integrated into our lives. This is especially true for mobile devices. According to Nielsen, 53% of global consumers feel anxious when their mobile device isn’t nearby. In the same study, they found that two-thirds of global respondents agree that face-to-face interactions are being replaced with electronic ones. However, this was not perceived as an issue since 47% prefer text messaging as a means of communications.