10 SMS Templates for Feedback and Reviews
Author of the popular 80s business book, How to Win Customers and Keep Them for Life, penned the gem: ‘A satisfied customer is the best business strategy of all.’
Decades later, the shoulder pads have gone, but online reputation management remains an ally in raising your rep.
As part of your SMS marketing strategy – use our ten text messaging templates below to seek feedback and create great customer experiences.
The power of asking
If you’ve ever shopped on Amazon or eBay, you’ll know why reviews are superstars (no pun intended). Customers are 65% more likely to purchase a product with only one review than a product with none. Amazon, in particular, prioritises customer satisfaction. Their reviews help potential customers get better working knowledge about a product. Think about the value of first-hand feedback to questions like: How can I use it? How will it arrive? What should I expect?
A 2020 study showed 90% of consumers factored reviews into their buying decisions. Nearly half (49%) of respondents believe the quantity of reviews is important; up from 35% in 2016. 78% of people think online reviews are as trustworthy as a recommendation from friends and family. That’s a whole lot of credibility in one tiny paragraph.
It begs the question: “how”? The simple answer to get more positive reviews is to ask for them. There are critical moments in every customer’s journey when their feedback is most valuable. At the least, ask for feedback:
- After an appointment (for example, a car service, haircut or dog grooming session)
- Post-sale (while the experience is fresh)
- When they’ve contacted you for customer service (show they’re in a mutual conversation)
How to Ask Customers for Feedback and Reviews: 10 SMS Templates
Implementing a system to encourage feedback as part of your bulk SMS marketing strategy is vital. They can be as simple as a yes/no response or a series of questions with SMS responses via a 2 way SMS gateway.
The Net Promoter Score survey is also an effective way to gain insight into your online brand rep. It can help you to find out where there’s room for improvement. Collecting this data via bulk SMS marketing is low cost and simple.
Without further adieu, here are some savvy SMS templates to help you get started.
Template #1: Recent enquiry
Hi [First name],
Thanks for getting in touch recently. We hope we answered your query. Please let us know how we did by taking this short survey [link]
Opt-out reply STOP
Template #2: Google review
Hi [First name],
Thanks for visiting our [store or location]. Now that you’ve tried it, we’d love you to leave a review on Google [link].
Opt-out reply STOP
Template #3: Facebook review
Have you got a minute to write us a review on Facebook? Online reviews are so important, and it’s quick and easy to do – [link]
Opt-out reply STOP
Template #4: Trustpilot review
[First name], you’ve been a loyal customer for [time], and we value your experience. Please write a review for [product or service] on Trustpilot and let us know how we did [link]
Opt-out reply STOP
Template #5: Yelp review
Hi [First name],
Thanks for your support. As someone who knows us well, let others know how we help. We’d love you to review [product or service] on Yelp [link]
Opt-out reply STOP
Template #6: Feedback
[First name], your experience matters to us. We’d love to hear how we did, and what we can improve. Please take this short survey [link]
Opt-out reply STOP
Template #7: NPS score
Hi [First name],
We’re curious – on a 0-10 scale, how likely are you to recommend us to a friend or colleague?
Opt-out reply STOP
Template #8: NPS score followup
Hi [First name],
Thanks for your honesty. Why did you give us this rating?
Template #9: Review to win
Take our quick survey to win!
Tell us about your experience with [brand/product] and go in the draw to win a $100 voucher* [link]
Opt-out reply STOP
Template #10: Review for discount
[First name] – Two words: exclusive discount!
Take our quick survey, and we’ll send you a code for 10% off your next purchase. Easy! [link]
Opt-out reply STOP
Listen to your customers
Customer reviews and feedback help you manage your online brand reputation. They highlight where you’re winning and where you need to put your energy.
Use a bulk SMS marketing service to listen to your customers. Our above templates are key to creating a brand reputation management strategy. Use our platform to send out surveys, feedback forms, and to help you build better customer experiences, brand awareness and customer loyalty.
