11 Ideas for Ecommerce SMS Marketing in 2021

11 Ideas for Ecommerce SMS Marketing in 2021

SMS marketing: more opens, more sales

Hands up if your phone is always in your pocket or on your desk? Chances are you’ve picked it up, read, or sent a message within the last hour. That’s the reason more companies are embracing the power of SMS marketing.

SMS marketing for eCommerce is a growing opportunity backed by 98% open rates and a 10% click-through rate. It’s a highly productive way to deliver timely messages right into the hands of your customers. The kicker is – you can create an impressive SMS marketing campaign for eCommerce in less than 10 minutes with our online SMS service. Here are some ideas to get you started.

Our top 11 ideas for eCommerce SMS marketing

Get set for the year ahead: plan your SMS marketing for eCommerce with these handy templates and our easy-to-use bulk SMS gateway.

Idea 1: Reward your VIPs

Sales and discounts are the high-hitters for eCommerce SMS marketing, but there are many other ways to engage. Creating exclusivity for VIP members is an effective way to drive purchases and make your customer feel valued.

Idea 2: An easy way to upsell

SMS marketing is a quick and easy way to target customers who’ve already purchased and offer them upgrades or discounts on their next purchase. Use personalisation to showcase items they’re likely to love.

Idea 3: Capitalise on seasonal campaigns

Marketing campaigns for holidays and seasons are nothing new, but mobile purchasing on big-ticket days is rising. In 2019, mobiles sales accounted for 2.9 billion (39%) of Black Friday’s 7.4 billion sales, and on Cyber Monday, mobile sales reached 3 billion (33%) of the total 9.4 billion sales.

Idea 4: Take advantage of celebration days

There are loads of local, national, and international days, celebrating everything from poutine to reading books. They may seem random, but finding the right day to match your product or service is a compelling marketing opportunity.

Idea 5: Get excited about product launches

Build a sense of excitement and urgency around launching a new product with attention-grabbing language and reminding them to act quickly.

Idea 6: Move stock quickly with flash sales

Need to move some excess stock? Show your customers some love with a limited-time sale or coupon – it’s a win-win.

Idea 7: Seek reviews and feedback

Contact your customers with a poll or short survey. Ask them what they think about your product, customer service, brand or other areas that benefit from feedback. If you’re asking for a review – include a link to make it easy.

Idea 8: Rescue or retarget an abandoned cart

Cart abandonment rates can be pretty high, but they don’t need to be a lost cause. An SMS reminder to check-out can turn things around and remind busy shoppers to follow through. A small discount or shipping offer will sweeten the deal.

Idea 9: Promote a subscription service

Secure regular revenue and open your product to a new client base with a subscription service. Let your customers know about the perks after they’ve made a purchase, joined a mailing list, or abandoned a cart.

Idea 10: Thank your customer

Automate your SMS marketing service to send a quick thank you as soon as your customer makes a purchase. You can also include a link to track their order or let them know the next step.

Idea 11: Celebrate order delivery

If you’ve kept your customer informed through every stage of the purchase process, a delivery notification is your last step. Make sure you include a CTA to let your customer know what you want them to do next.

Hit send on your 2021 eCommerce SMS marketing

More and more brands are recognising the potential of eCommerce SMS marketing. If you’re ready to reach highly responsive shoppers and build better relationships with your customers, a 2021 SMS marketing strategy is key. If you’re looking for more, you might be interested in our SMS templates.

Any other great ideas around eCommerce SMS marketing for the year ahead? We’d love to hear them.

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