SMS marketing has a 98% open rate, yet most marketers are still passing up on the opportunity to take advantage of this. Don’t make the same mistake. Follow these simple steps to make your first SMS marketing campaign. It just takes a couple of minutes.
1) Permission to Send
Before you start, make sure you have permission to send to all your contacts. No one appreciates an unwarranted text message. Your first message should remind customers how they subscribed to your service. Try to give them something to be excited about.
“Hey [customer name], thanks for signing up to the [store name] loyalty program. Get ready to receive members only discounts, freebies, and invites to exclusive launch parties.
Opt-out reply STOP”
2) Personalise It
Text messages are personal, so make sure your messages have an inviting feel to them. Refer to your customers by their names. Satisfy spam-compliance rules by adding your business name, a solid call-to-action, and an opt-out.
For more details on being spam compliant checkout our article - Click Here
3) Add Interactivity
Add a website link, keyword trigger, or both to prompt your customers to make an action.
“Our summer line launches this Saturday. Come by the Pitt Street store for free cocktails and appies at 6pm. RSVP by replying: YES. Take a sneak peak here: https://www.awesomeness.com
Opt-out reply STOP”
Click here to learn more about applying interactive elements.
4) Use Virtual, Gold, or Vanity Numbers
Sending a message through a shared pool of numbers is free, but that means you’ll be sharing this number with thousands of other businesses. It also means that your shared number will change everytime you send a message. Stand out and protect your brand by purchasing a dedicated virtual number. For serious marketing campaigns, you may also want to consider a gold or vanity number. Gold numbers are simply easy to remember numbers such as 028990000. Vanity numbers are a special set of numbers that can be used to spell out a specific word, such as 0404AWARD.
5) Stay Relevant and Measure Your Campaigns
Make sure you are delivering content that your customers want. This can be done by tracking your campaign statistics, paying attention to opt-outs, and listening to customer feedback. Track your links, and all your landing pages. Click here to read more about creating responsive landing pages.
6) Start Sending
Now that you know how to start the perfect SMS marketing campaign, all you need to do is signup for an awesome SMS provider like Burst SMS.
Try Burst free for 14 days: www.burstsms.com.au/register. There’s no obligation, and no credit card needed to get started.