In 1985, a gentleman named Friedhelm Hillebrand was responsible for deciding how long an SMS would be. After researching the character length of the most popular short communication tools, Friedhelm came to the conclusion that 140 bytes (later know as 160 characters) was the perfect number. If you're keen to learn about how messaging bytes are calculated, click here.
Why is 160 so important?
In these modern times, you have about 2-3 seconds to get the attention of a potential client. These users want instant gratification, which means that you have 2-3 seconds to make an impact great enough to prompt an action. This means that the first 160 characters no mater what medium you use will ultimately determine the overall success of your campaign.
Always remember what your goal is, and that although you need to maintain your client's attention in the first 160 characters - this doesn't necessarily mean that your goal needs to be completed upon the first send. You can design your campaigns to leave clients wanting more, thus creating a build-up of anticipation before accomplishing your goal. That being said, you can of course strategically build messages to prompt immediate action. While at first glance 160 characters may not seem like much, the possibilities are limitless.
Master the art of 160
It's not just text that you can use to your advantage, there are many components that you can combine in 160 characters that can help you stand out. For quick-start templates and tips on how to build the perfect message, have a look at the links below:
Keen for more?
If you're interested in expanding your technical and strategic knowledge of the Australian SMS industry, we have developed a self-guided training course. To inquire about this comprehensive course, send us an email at email@example.com with the subject "SMS Course Inquiry".