There are four methods you can use to measure your campaign:
Why are opt-out numbers important?
After sending a campaign, you want to make sure that it’s performing at its optimal potential. A high number of opt-outs per send is a red flag, and means that your campaign needs to be revised.
According to our internal data, the global platform opt-out percentage in 2015 was 2.31%.
Regional Opt-Out Benchmarks
Here's a breakdown of our most popular regions:
Australia - 2.40%
New Zealand - 1.58%
United Kingdom - 0.37%
Singapore - 0.20%
2015 State of SMS
For more stats, trends, and predictions - make sure you download our 2015 State of SMS report. Click here to get your copy.