How can I measure the success of my SMS campaign?

How can I measure the success of my SMS campaign?

There are four methods you can use to measure your campaign:

  1. URL Tracking
  2. Optimising your landing pages
  3. Keyword engagement
  4. Keeping tabs on your opt-out numbers

Why are opt-out numbers important?

After sending a campaign, you want to make sure that it’s performing at its optimal potential. A high number of opt-outs per send is a red flag, and means that your campaign needs to be revised.

Opt-out Benchmarks

According to our internal data, the global platform opt-out percentage in 2015 was 2.31%.

Regional Opt-Out Benchmarks

Here’s a breakdown of our most popular regions:

  • Australia - 2.40%
  • New Zealand - 1.58%
  • United Kingdom - 0.37%
  • Singapore - 0.20%

2015 State of SMS

For more stats, trends, and predictions - make sure you download our 2015 State of SMS report.