Texting is one of the most personal marketing tools, which means your messages need to have a personal touch. This gets tricky once you have to limit yourself to 160 characters.
Here are 10 templates to get the ball rolling:
TEMPLATE #1
“Welcome to the family - [Company]
Hey [Client], thanks for choosing us to be your [service type]. Your [Incentive] starts now, enjoy!
Opt-out reply STOP”
Sample Template Fill:
“Welcome to the family - Central CrossFit
Hey Ashley, thanks for choosing our studio. Your first month free starts now, enjoy!
Opt-out reply STOP”
Template #2
“Thanks for being awesome - [Company]
Hey [Client], we just wanted to show how much we appreciate you with this [Incentive].
Opt-out reply STOP”
Sample Template Fill
“Thanks for being awesome - TechGz
Hey Steph, we just wanted to show how much we appreciate you with this 20% off coupon: TapTh.is/sweet
Opt-out reply STOP”
Template #3
“Happy anniversary from [Company]
It’s been [timespan] since you joined us, and we want to say thanks by treating you to [Incentive].
Opt-out reply STOP”
Sample Template Fill:
“Happy anniversary from Spiffy’s
It’s been a year since you joined us, and we want to say thanks by treating you this: TapTh.is/freebie
Opt-out reply STOP”
Template #4
“A gift from [Company]
[Client], thanks for being such a loyal customer. Show this SMS the next time you’re in, and get [Incentive].
Opt-out reply STOP”
Sample Template Fill:
“A gift from JP Farms
Joe, thanks for being such a loyal customer. Show this SMS the next time you’re in, and get a free bag of berries.
Opt-out reply STOP”
Template #5
“Loving your [Latest Purchase]? - [Company]
As an added thank you for being [Special Fact], here’s a [Incentive].
Opt-out reply STOP”
Sample Template Fill:
“Loving your new curling iron? - SquadGoals
As an added thank you for being 1 of the first 50 purchases, here’s a free: TapTh.is/freebie
Opt-out reply STOP”
Template #6
“How’s your new [Purchase]? - [Company]
Since you’re a [Special Fact], your latest purchase comes with an extra bonus. Redeem it now: [Link to Incentive]
Opt-out reply STOP”
Sample Template Fill:
“How’s your new laptop? - Tech Magic
Since you’re a VIP member, your latest purchase comes with an extra bonus: TapTh.is/super-bonus
Opt-out reply STOP”
Template #7
“Thanks for the [Client Action]! - [Company]
We’re glad to see you back. Reply back: [Keyword] for a special surprise.
Opt-out reply STOP”
Sample Template Fill:
“Thanks for the renewal! - Top Shows
We’re glad to see you back. Reply back: SWEET for a special surprise.
Opt-out reply STOP”
Template #8
“Congratulations on [Big Purchase] - [Company]
As a thank you for choosing our [Store], reply back: [Keyword] to redeem your gift.
Opt-out reply STOP”
Sample Template Fill:
“Congratulations on the new car! - BMW
As a thank you for choosing our dealership, reply back: MINE to redeem your gift.
Opt-out reply STOP”
Template #9
“Cheers to you! - [Company]
We heard it’s your birthday, so come by and have a [Incentive] on us! Just show this SMS to your server.
Opt-out reply STOP”
Sample Template Fill:
“Cheers to you! - PB Jelly
We heard it’s your birthday, so come by and have a drink on us! Just show this SMS to your server.
Opt-out reply STOP”
Template #10
“Happy birthday! - [Company]
We hope you’re having a fantastic day [Client]. Don’t forget to come by for a [Incentive].
Opt-out reply STOP”
Sample Template Fill:
“Happy birthday! - Candy Mountain
We hope you’re having a fantastic day Jamie. Don’t forget to come by for a free slice of cake.
Opt-out reply STOP”