Each year, technology becomes more integrated into our lives. This is especially true for mobile devices. According to Nielsen, 53% of global consumers feel anxious when their mobile device isn’t nearby. In the same study, they found that two-thirds of global respondents agree that face-to-face interactions are being replaced with electronic ones. However, this was not perceived as an issue since 47% prefer text messaging as a means of communications.
On a company level, Burst SMS has seen tremendous growth in both new active users and total SMS volume in 2016. We believe that text messaging has made a leap from being a strategic option to becoming something that consumers now expect. This is especially true for alerts, appointments, confirmations, reminders, and security verifications.
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