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SMS Marketing News

2016 State of SMS Report [Free Download]

January 16, 2017

Each year, technology becomes more integrated into our lives. This is especially true for mobile devices. According to Nielsen, 53% of global consumers feel anxious when their mobile device isn’t nearby. In the same study, they found that two-thirds of global respondents agree that face-to-face interactions are being replaced with electronic ones. However, this was not perceived as an issue since 47% prefer text messaging as a means of communications.

On a company level, Burst SMS has seen tremendous growth in both new active users and total SMS volume in 2016. We believe that text messaging has made a leap from being a strategic option to becoming something that consumers now expect. This is especially true for alerts, appointments, confirmations, reminders, and security verifications.

Indulge in our 2nd annual collection of the most insightful industry trends, benchmarks, and statistics. Download this free report by clicking the button below.

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Tags Burst SMS, SMS Marketing, SMS Statistics, Mobile statistics, Ecommerce Stats, State of SMS, SMS Stats, Messaging statistics, Mobile stats, Text messaging
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