Black Friday and Cyber Monday are just around the corner.
Hopefully, you've had a chance to plan and execute your marketing campaigns for these two highly anticipated shopping events, which both combined for over US$7.7 billion last year.
If you're looking for ways to promote your sales quickly, and to reach your customers in a way that most businesses don't, then we recommend sending an SMS. While your competitors are promoting their deals through email and social media, you can stand out by reaching your customers with an SMS alert.
Benefits of using SMS
- SMS has a 98% open rate and 90% of messages are opened within the first 3 minutes. Its essentially a guaranteed read rate, since you can't delete a message without viewing it. Many people often have their handheld device nearby at all times, constantly checking their messages, making SMS a very immediate tool.
- SMS campaigns can be set up in less than 10 minutes. An SMS is only 160 characters, making your message quick and easy to create and consume. Graphics aren't needed, which are necessary for an email or social media campaign. All you need is a message, a link, and a coupon code to promote your Black Friday and Cyber Monday deals.
- Mobile devices have also become the starting point for shoppers. They're used to research products, search for coupons, and make purchases. Getting in front of them while they're on their mobile devices can help drive traffic and sales to your online or retail store.
Example text messages
"[Company Name] - Black Friday Sale!
Shop online at [Website Link]. Use code BlackFriday40 to get up to 40% discount on select TVs.
Opt-out reply STOP"
"Start your Cyber Monday Shopping at [Company Name]!
50% off Sweatshirts, Jeans and more (while supplies last). Shop online today: [Website Link].
Opt-out reply STOP"
Check out our SMS templates for more examples and ideas to help you promote your Black Friday and Cyber Monday deals. You might also enjoy reading about how these brands are integrating SMS marketing into their businesses.
Ready to give it a try? Sign up for a free 14 day trial. There are no obligations and credit card information is not required during the trial.