The mystery behind MMS vs SMS marketing
We usually get quite a few questions about Multimedia Messages Services (MMS) campaigns. It’s straightforward once you understand a few things.
What is an MMS?
An MMS is essentially a more visual version of an SMS, and here are a few reasons why businesses love using MMS messaging:
- You can send images and animated GIFs
- There’s a subject line that’s up to 20 characters
- The message copy has a limit of 1,000 characters
Frequently Asked Questions
1) What is the difference between SMS and MMS?
SMS: Although you can add special Unicode characters, emojis, and links, your message recipient will only receive it in a text format. 2 Way SMS and SMS Keyword campaigns are very popular for these reasons.
MMS: You can do everything that an SMS campaign can; however, you can’t send keywords or receive replies. That said, you can send multimedia files directly to your recipient’s phone without having them click on a link. MMS has three visual components that typically appear in the following order:
- Subject title
- Creative (jpg or gif)
- Message copy
|Subject Title||Not Available||Up to 20 characters|
|Message Copy||Up to 612 Characters (4 concatenated SMS)||Up to 1,000 Characters (No concatenation)|
|Custom Sender ID||Available||Available|
|2 Way SMS||Available||Not Available|
|Unique Link Tracking||Available||Not Available|
|Multimedia Files||Not Available||.jpg and .gif|
|Pricing||Based on # of messages||Based on overall file size|
SMS vs MMS Visual Example
2) How much does MMS cost?
Since you can do more with MMS, the price is higher. The cost of your MMS campaign depends on two things: your file size and the size of your list.
We recommend that you keep the file size under 350 kb. For campaigns with over 10,000 recipients, we can provide discounts. If you’re interested in sending a campaign, fill out this form.
3) How can I send an MMS?
You won’t find an MMS option inside your Burst SMS account. We provide a Managed MMS service at the moment, where we do most of the work for you. We’ll need a creative from you, but if you need help, we can provide a quote for a custom design.
We wrote a guide to help you design the perfect MMS creative.