75 calendar-based reasons to send your customers a text message
Holiday marketing campaigns are probably on your calendar already, but what about International Poutine or Microwave Oven Day?
We get it. These days are a little random, but if you’re in the business of selling poutines or microwaves, then you may just want to leverage the opportunity (also poutine is awesome).
To give you some quick inspiration, we compiled 75 noteworthy days and events that you can use when planning your next SMS marketing campaigns. It’s not an exhaustive list, but if you are looking for even more fun days check out Days of the Year that might work better for you.
- 1st January - Happy New Year: Take time to wish your customers a happy new year.
- 25th January - Chinese New Year: Celebrated by Chinese people around the globe during the first day of the lunar calendar. 2020 marks the year of the pig. Use this day to connect with your Chinese customers.
- 26th January - Australia Day: The day the First Fleet of British ships arrives at Port Jackson, New South Wales, in 1788.
- 14th January - Organise Your Home Day
- 15th January - Hat Day
- 19th January - Popcorn Day
- 20th January - Cheese Lovers Day
- 24th January - Beer Can Appreciation Day
- 2nd February - Groundhog Day: Marks the end of winter in North America, when the groundhog comes out of its hole at the end of their hibernation cycle. Fun fact: it’s renowned for the movie released in 1993, and it’s pretty entertaining.
- 14th February - Valentine’s Day: The day of LOVE. Couple’s love to use Valentine’s Day as an excuse to go all out on date night!
- 6th February - Frozen Yoghurt Day
- 9th February - Marriage Day
- 17th February - Random Act of Kindness Day
- 20th February - Love Your Pet Day
- 28th February - Tooth Fairy Day
- 17th March - St. Patrick’s Day: It’s an Irish celebration in memory of St. Patrick. Lots of dancing, cheering, green colours, and of course, drinking.
- 22nd March - Mother’s Day (UK): A day to celebrate moms in the UK!
- 1st March - Barista Day
- 8th March - International Women’s Day
- 1st April - April Fools’ Day: Play a practical joke on your customers. Let your imagination run wild, but don’t go too far. It’s a very popular day in North America.
- 10th April - Good Friday: It’s a religious holiday, but commercialised with bunnies and Easter eggs.
- 13th April - Easter Monday: Same as above.
- 25th April - ANZAC Day: A day to remember and commemorate Australian and New Zealand soldiers who fought in the first world war.
- 3rd April - Walk to Work Day
- 10th April - Golfer’s Day
- 11th April - Pet Day
- 22nd April - Earth Day
- 26th April - Hug an Australian Day
- 28th April - Superhero Day
- 10th May - Mother’s Day (Australia, US & Canada): A day for everyone to celebrate moms and motherhood with gifts, outings, and love.
- 25th May - Memorial Day: A federal holiday in the United States to remember those who passed away while serving in the armed forces.
- 4th May - Star Wars Day
- 8th May - No Socks Day
- 28th May - Hamburger Day
- 31st May - World Meditation Day
- 8th June - Queen’s Birthday (Australia - NSW / VIC): It’s not the Queen’s birthday, but it’s a day off.
- 21st June - Father’s Day (the UK, US & Canada): Step aside mom, it’s dad’s turn.
- 21st June - Shortest Day of the Year (Southern Hemisphere): Also means that the days are starting to get longer again.
- 5th June - Doughnut Day
- 8th June - Best Friends Day
- 26th June - Take Your Dog To Work Day
- 1st July - Canada Day: Celebrates the anniversary of July 1, 1867, when Canada became a country.
- 4th July - Independence Day: National Day of the US. Celebrates the adoption of the Declaration of Independence on July 4, 1776, which makes them no longer connected to the British Crown.
Other Notable Events & Dates:
- 4th July - Independence From Meat Day
- 13th July - Amazon Prime Day (US & Canada)
- 17th July - World Emoji Day (send an emoji via SMS)
- 1st August - Horse’s Birthday: We love our horses. Let’s celebrate them.
- 7th August - International Beer Day
- 8th August - International Cat Day
- 9th. August - Book Lovers Day
- 13th August - International Lefthanders Day
- 17th August - Thrift Shop Day
- 26th August - Dog Day
- 6th September - Father’s Day (Australia & New Zealand): A bit late compared to other countries, but still a day to celebrate fathers and fatherhood nonetheless.
- 7th September - Labour Day (US & Canada): An annual holiday to celebrate the achievements of workers.
- 7th September - Buy A Book Day
- 8th September - Star Trek Day
- 12th September - Video Games Day
- 29th September - World Heart Day
- 7th October - Queen’s Birthday (Australia - QLD / WA): It’s also not the Queen’s birthday, but a day off nonetheless.
- 14th October - Canadian Thanksgiving: A Canadian holiday where they give thanks and be grateful for everything that they have.
- 31st October - Halloween (US & Canada): Dress up, go trick or treating, and light some fireworks.
- 1st October - International Coffee Day
- 16th October - World Food Day
- 3rd November - Melbourne Cup: The biggest horse race of the year. Place your bets!
- 11th November - Veteran’s Day (US) and Remembrance Day (UK & Canada): A day to remember the veterans of both World Wars.
- 26th November - American Thanksgiving: A holiday to give thanks and be grateful for everything that they have.
- 27th November - Black Friday: Helps kick off the shopping season with great in-store deals.
- 30th November - Cyber Monday: A continuation of sales but focused online.
- 3rd November - Sandwich Day
- 11th November - Singles Day
- 19th November - International Men’s Day
Renowned Events & Dates:
- 22nd December - Shortest day of the year for (Northern Hemisphere): Days will start to get longer from now on.
- 25th December - Christmas Day: Connect with your customers and wish them a happy holiday season.
- 26th December - Boxing Day: Almost everything goes on sale for everything that didn’t sell during the holidays.
- 31st December - New Year’s Eve: Wrap up the year with a big celebration. Don’t forget to reflect on your accomplishments and to set new goals for next year.
- Birthdays: Wish your customers a happy birthday, and if you can, give them a gift.
- Customer anniversaries: Congratulate your customers every year after they first signed up as a member.
- Company milestones: It could be your company’s 10th anniversary. Send a text message and let them know to celebrate the year with you!
We hope that you found this information helpful, and more importantly, inspired you to take action. If you want more ideas, check out our SMS templates and industry verticals for even more reasons to send your customers a text message.