We're excited to announce two new features for our Zapier SMS integration, making it more powerful than ever. We updated our ‘Send SMS’ action with tracked links and added a new trigger called ‘Link Hit’.
For those of you who don't know, Zapier is a quick and easy to use web integration service. Take advantage of it by adding SMS to your favourite web applications. Popular integrations include Salesforce, HubSpot, WooCommerce, and more.
‘Send SMS’ action updated with Tracked Links
Tracked links are one of our most popular features, and it's what separates Burst SMS from other online SMS services. When you send an SMS campaign, each recipient gets their own unique link, and you can see who clicked on it and who didn't.
This feature wasn’t available in Zapier until now.
New ‘Link Hit’ trigger
With the above, it also made sense for us to add the ‘Link Hit’ trigger.
Zapier can now perform actions when your recipients click on a track link. For example, you can automatically add them to a new list and remove them from the old one, helping you separate those that clicked and those that didn’t for future retargeting campaigns.
That’s only the tip of the iceberg. It can do much more, so give it a try and let us know what you think.