Several of our clients recently asked us about how to create multi-level auto-response campaigns.
It's actually quite simple to do with SMS keywords, but there are limitations.
When your customers text a keyword to you, they get an auto-response with more keyword choices. If they respond with another keyword, they get even more choices and so on.
But because keywords are global—anyone can trigger any of your keywords at anytime simply by texting you the keyword. Most of the time, this is by accident. To help prevent this from happening, make your keywords unique and special—so avoid generic keywords like 'yes', 'no', 'great', and 'ok'.
Otherwise, you shouldn't encounter any issues. Just keep in mind that you need a dedicated virtual number or shortcode to use SMS keywords.
Here's an example: