Since SMS messages are text only, hyperlinks can't be used to drive traffic to your website. A full URL can be used instead, but some are lengthy and may take up a lot of character space unless you're using a platform like Burst.
We provide a URL shortener that helps you generate unique and tracked links. For every campaign, each recipient receives their own unique URL, so you know exactly who clicked and who didn't.
Benefits of Burst's URL Shortener
Add a short URL to your message that links to a landing page
Track each recipient that clicked your link
Get real engagement measurement to help you plan your next SMS campaign
Improve customer experience
Learn how to set-up your own tracked links here: