How long is the average human attention span? It's an interesting topic, and—oh look, it’s a squirrel! Ahem, sorry I got distracted there. I was going to say that research compares us to goldfish.
According to a study in the year 2000, humans had an attention span of 12 seconds—only 33% longer than a goldfish at 9 seconds. But that was over 18 years ago. Recently, Microsoft discovered that the average person's attention span is now less than a goldfish at a mere 8 seconds.
With the proliferation of smartphones, Wi-Fi and mobile data, and quick form messaging apps like Snapchat, it's no surprise that people now have a short attention span. They can access content almost anywhere and at anytime.
As a marketer vying for your customers' attention, it's a double-edged sword. It can be easy to get their attention and just as easy to lose it. So if you had 8 seconds to convince your customers to take action, how would you go about it? SMS is an excellent option, and here’s why:
Quick and efficient
SMS is straight to the point. Each message only has 160 characters, which means it takes most people less than a few seconds to read. Try to only go over 160 if you need to.
Make sure your text messages are clear, personal, relevant, and have a clear call-to-action. If your offer is good enough, your customers will take action, and it will help boost your bottom line.
Take advantage of the quick set-up time SMS offers. We suggest you take the time you saved to optimise your copy, thus providing your users with a better experience.
So what do you think? Maybe our attention spans will be even shorter when the next study is conducted.