2019-20 State of SMS Report [Free Download]
Modern generations expect businesses to do more and to be environmentally responsible in the wake of many historic catastrophes. This is especially true if your primary targets include Centennials and Millennials. They expect brands to act responsibly and prefer to buy from companies who are clear about the values they stand for.
Before choosing a service to establish clear lines of communication, it is important to understand the growth cycle of the messaging landscape. There was an explosion of new messaging services this past decade, with text messaging experiencing growth alongside these innovations. Text messaging has come a long way since 1992. Let’s take a refresher and revisit the generational growth of messaging.
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