Spice up your Valentine’s Day SMS campaigns with emojis

With Valentine’s Day just around the corner, add some love to your SMS marketing campaigns with an emoji.

Emojis add personality and emotion to the most mundane text messages, and they make them more fun and memorable. Plus, love emojis are some of the most popular emojis in the world.

Here are some interesting stats:

• People are 4 times more likely to respond to a message with an emoji (Intercom)
• 3 of the top 10 emojis used on an iOS device contain a heart (Emoji Stats - January 2019)
• People use 60 million emojis on Facebook and 5 billion on Messenger on any given day (Adweek)

By the way, check out our SMS Templates for Valentine’s Day if you need ideas for your next SMS campaign.

How to add emojis to your text messages

Highlight and copy the emoji of your choice from the Emoji column below, and then paste it when you compose an SMS. If you’re looking for more, check out the master list.

You can also click on the smiley face emoji that’s immediately under your Sender ID drop-down menu when composing an SMS in Burst. Here’s a guide.

Keep in mind that as soon as you add an emoji, your SMS campaign switches to support Unicode, which is larger in size. Instead of getting 160 characters per SMS, you now get 70 characters. Your message needs to be brief unless you don’t mind sending an extra message or two for each recipient.

Emoji Keywords

Did you also know that you can create emoji keywords? They function similar to a regular SMS keyword, but they’re much more creative and fun for your customers. For example, your customers can send you a pizza emoji to opt into your SMS list.