Our SMS API recently got a new update. The send-sms API call now has a new “tracked_link_url” parameter. Like our web application, you can now create and send trackable links.
In case you didn’t know, our platform generates unique and shortened tracked links (ie. TapTh.is/abcdef), so you don’t need to use third party services like Bitly. Each recipient gets their own unique link.
We also added “Link hits call back URL”. You can find this in your Account Settings > API Settings. This callback URL will include the following parameters:
message=Hello World! tapth.is/abcdefg
Use these two powerful features to help you keep track of your open rates, or better yet, use it to help you create lists of highly engaged customers for retargeting campaigns.