Branded Tracked Links

Branded Tracked Links

We are very excited to introduce our newest feature, Branded Tracked Links. You can now send tracked links with a domain of your choice.

In case you didn’t know, SMS messages are text only, so you can’t add hyperlinks. You need a full URL, but they can be lengthy and can take up a lot of valuable character space.

For the last few years, our online SMS service offered a free tracked link feature, which shortens your URLs and makes them unique for each recipient in your SMS campaigns.

As a result, you can see who clicked on your links and who didn’t. On average, SMS campaigns get about a 10% click-through rate.

Default tracked links with Burst SMS look like this:

You can now modify the URL to use a domain of your choice, vastly improving brand recognition, credibility, and personalisation of your SMS campaigns. You may experience improved click-through rates and conversions because of it.

For example, if your business domain is, your tracked links can now look like

If you own a short domain, even better. Here are some examples of big brands:

  • Huffington Post:
  • Starbucks:
  • Google:
  • Pepsi:
  • YouTube:

Note: How do you track your SMS campaigns? Have you considered UTM parameters to help you track your SMS marketing campaigns? We highly recommend them.

  • Improve brand recognition and message credibility
  • Track link clicks and click-through rates; use it for future retargeting campaigns
  • Use it for free

Set up is quick and easy. Learn more by clicking the button below.