New: Branded Tracked Links
We are very excited to introduce our newest feature, Branded Tracked Links. You can now send tracked links with a domain of your choice.
What is a tracked link?
In case you didn’t know, SMS messages are text only, so you can’t add hyperlinks. You need a full URL, but they can be lengthy and can take up a lot of valuable character space.
For the last few years, our online SMS service offered a free tracked link feature, which shortens your URLs and makes them unique for each recipient in your SMS campaigns.
As a result, you can see who clicked on your links and who didn’t. On average, SMS campaigns get about a 10% click-through rate.
Default tracked links with Burst SMS look like this: TapTh.is/a1b2c3.
Branded Tracked Links
You can now modify the link to use a domain of your choice, vastly improving brand recognition, credibility, and personalisation of your SMS campaigns. You may experience improved click-through rates and conversions because of it.
For example, if your business domain is burstpaints.com, your tracked links can now look like burstpaints.com/a1b2c3.
If you own a short domain, even better. Here are some examples of big brands:
- Huffington Post: huff.to/a1b2c3
- Starbucks: sbux.co/a1b2c3
- Google: goo.gl/a1b2c3
- Pepsi: pep.si/a1b2c3
- YouTube: youtu.be/a1b2c3
Note: How do you track your SMS campaigns? Have you considered UTM parameters to help you track your SMS marketing campaigns? We highly recommend them.
Benefits of Branded Tracked Links:
- Improve brand recognition and message credibility
- Track link clicks and click-through rates; use it for future retargeting campaigns
- Use it for free
Set up is quick and easy. Learn more by clicking the button below.