Black Friday SMS Marketing: Ideas and Templates

Black Friday SMS Marketing: Ideas and Templates

The annual sales bonanza is around the corner: Black Friday and Cyber Monday. Is your retail business ready for the rush?

What started in the US has exploded in Australia too. In 2020, only 4% of Australians had never heard of Black Friday, that’s compared with 24% in 2017. In addition, a 2019 report found that 71% of Australians planned to shop these sales – that’s 13.8 million Aussies, with a whopping combined spend of $3.9 billion.

The exact four-day window shifts every year, falling sometime in late November immediately after Thanksgiving. Traditionally, Black Friday has pushed in-store deals and Cyber Monday has pushed online deals, but those lines now tend to blur into one monster sales event.

Small to big retailers from high tech to fashion dole out huge discounts, and some extend their deals for the entire month. Shoppers highlight this event in their calendar, waiting for these bargains to buy wishlist items and lining up for opening hours en masse.

As a retail and eCommerce business, how can you jump in, cut through the noise, and take advantage of this online opportunity? To promote your sales quickly and reach your customers in a way that most businesses don’t, look to SMS for eCommerce.

Black Friday SMS marketing ideas

SMS is a prime marketing tool for Black Friday and Cyber Monday. With a 98% open rate, SMS is a strong bow to add to your overall marketing strategy.

Better yet, a winning Black Friday SMS campaign can be set up in less than 10 minutes using Burst SMS. Just 160 characters and a link, and if you like, a coupon code.

Check out these Burst SMS features to help your Black Friday and Cyber Monday goals:

  • Keywords – An easy way to build your SMS subscriber database. Customers just need to text your SMS keyword to your virtual mobile number to subscribe.
  • Dedicated number – Using a random shared number can confuse your customers. With an exclusively dedicated number, your brand is recognisable with every text, building closer customer relationships.
  • Improve customer experience – SMS promos are just the tip of the marketing iceberg. Customer support via text is an emerging retail revolution, so be part of the possibilities this presents. Odds are, you’re going to get loads of queries during Black Friday and Cyber Monday.
  • SPAM compliance – Unsolicited spam kills trust. Burst SMS makes it easy for you to responsibly send messages that follow the latest Australian laws. For example, the platform auto-adds ‘Opt-out reply STOP’ and unsubscribe links to your texts. Plus, Burst SMS is ISO 27001 certified, meaning your customer’s data is safe and secure.

There are many creative SMS tactics to push Black Friday and Cyber Monday sales.

Here are a few approaches:

  • Let your customers know a big sale is coming up
  • Give your customers a sneak peek of future sale items
  • Notify your customers about flash sales on the spot
  • Run fun competitions and draws
  • Send cart abandonment messages

Black Friday SMS: Text Templates

Start planning your marketing communications for this major sales event today. Here are a few Black Friday and Cyber Monday texts ready for you to use.

Ready for Black Friday?

Don’t miss out on the spike in Black Friday and Cyber Monday sales this November. Burst SMS can help you get event-ready and reach your goals.

Start with a free 14 day trial. No credit card, no obligations