5 Effective SMS Marketing Tips to Kickstart 2022
We hope your New Year was a cracker and hopefully you’ve brought that sunshiny spirit back into the office.
January is all about starting fresh – even in the marketing world. Now’s the best time to lay the groundwork for your team to successfully run SMS campaigns in the months to come.
From cleaning up your contact lists to automating your processes, here are five text marketing tips to start the year right.
Effective SMS marketing tips for 2022
1. Do an annual list cleaning
Just like your home, your contacts database could use a spring clean.
To do this, consider creating an ‘engaged list’ and a ‘non-engaged list’ of contacts who haven’t interacted with you in the last year or longer. Then, remove this latter list from your marketing list. You can now target your marketing efforts towards those who are genuinely interested in your business. By doing this, you increase engagement and can more accurately analyse your ROI. Plus, you won’t be annoying customers who aren’t curious about your brand.
2. Plan your SMS campaign calendar
Stay ahead of the pack. Map out your weekly and monthly SMS campaigns alongside team deadlines.
Want more SMS campaign ideas? Burst SMS has plenty of resources. Here are some ready-made SMS templates and tailored SMS campaigns for each industry vertical covering eCommerce, healthcare, entertainment, recruitment, and many more.
Be sure to update and fill your holiday and events calendar with occasions that are relevant to your business. From Black Friday to World Oceans Day, it’s easy to piggyback off these occasions to drive sales and engagement through SMS marketing.
3. Streamline your SMS campaign process
Be honest (we won’t tell). Do you scramble to pull your SMS campaigns together every time? Are you often paralysed by what to say and how to say it? Even if your process feels in flow, there’s always room for improvement to work more efficiently and deliver more consistently. While the year is new and your team still has ready-to-go energy, gather them for valued feedback and ideas.
In addition, check out Burst SMS’s 5 common copywriting mistakes to avoid. With these tips up your sleeve, your campaigns will be a breeze.
4. Consider SMS automation
Streamlined processes can be your make-or-break. So, are you automating your SMS campaigns wherever you can?
Imagine not needing to manually collect customer payments, send customer onboarding messages, or segment your contacts into different marketing lists! If you’re looking for bulk SMS marketing tips, make this the year you supercharge your marketing with automation.
Learn more about how businesses can benefit from SMS automation. You can automate your SMS campaigns by integrating Burst SMS with ActiveCampaign, Sequencer, Infusionsoft, Autopilot, and more through Zapier.
Spread the New Year vibes with inspiring content and great offers.
Perhaps it’s providing your customers with New Year tips. If you’re a business owner, use this time to send your customers a personal message with your vision for the year ahead. With SMS, you can link them directly to that web article. Or, just send a thoughtful ‘happy new year’ message with a celebratory coupon code. You’re good to go with these Burst SMS New Year templates.
Kickstart your year
Be prepared and proactive with your campaigns. With these five effective SMS marketing tips, you can set yourself up for a smooth-sailing year ahead. It’ll be easy with Burst SMS’s features and guides.