Motivating fitness club members can be challenging. Member signups are inevitable, however retaining and engaging those members regularly is the biggest hurdle for fitness studios. Fitness Day is just around the corner and serves as a fun, fresh way to use SMS marketing to appeal to your customers and get results.
Let’s use a ’30-Day Spring Shred’ challenge to demonstrate how you can use SMS marketing to help ensure that your fitness club members stay committed. Start getting your customers off the couch, and into your gym with these five creative SMS campaigns.
1. SMS Alerts for Upcoming Events
Keep your members in the loop with upcoming events through SMS Alerts. Before kick-starting your 30-day Spring Shred event, we recommend sending out an SMS campaign to inform your clients about the challenge. Use SMS Keywords or 2 Way SMS to allow your members to confirm their attendance, and opt-in to any future promotions.
Here’s an example:
2. SMS for Class Reminders
People are forgetful since we are exposed to so much information. As marketers, we must account for the likely possibility of being forgotten. In fact, the average person’s attention span is less than that of a goldfish at a mere 8 seconds. Automated SMS reminders can help prevent no-shows to your personal training sessions and classes. The convenience of these powerful SMS tools will help bring even your busiest members into the studio, and boost your bottom line.
SMS alerts are especially useful for members taking advantage of any limited time promotions on classes and training during a 30-day challenge. Try sending more personal SMS Reminders to help get your members on track, increasing their likeliness to be regulars.
3. SMS for personalised messages from your instructors
Bring a new level of personalisation to your classes with customised SMS messages. Let your instructors send tailored messages to your members and make them feel extra special. You could even include some SMS keywords that trigger that specific instructor’s teaching schedule for the upcoming weeks.
Implement customised SMS messages for all classes throughout your 30-day challenge. Remember the goal here is to have as many members engaging with your gym as possible during and after the event. We recognise that class environments can be overwhelming for some fitness enthusiasts, so bringing a personal touch to your campaign can keep your customers coming back for more.
Here’s an example:
4. SMS for Sales and Promotions
Running a limited time promotion on club memberships? Let your customers know by reaching them directly via text. During your 30-Day Challenge, run conditional promotions on memberships and in-facility supplements. For example, you can send out an SMS alert to all existing members:
5. SMS automation for member milestones and rewards
Reward your existing and VIP members for their dedication with automated SMS messages, which feature personalised variables specific to each member. Perhaps you want to reward members with a complimentary training session, or a free shaker bottle for visiting 10+ times a month. Starting conversations at scale on a personal level is quick and easy with the right SMS platform.
Following the completion of your 30-Day Challenge, schedule an automated update re-capping each participating member’s visit, classes completed, and overall time spent in the fitness club during the challenge. Seeing these stats laid out visually should give members a positive impact, where they will want to keep up with the progress to see more results. Talk about a win-win for both parties!