Introducing the Complete Beginner’s Guide to SMS Marketing

Introducing the Complete Beginner's Guide to SMS Marketing

Last Updated: February 2020

If you’re new to SMS marketing, then The Complete Beginner’s Guide to SMS Marketing is the perfect starting point.

This guide will answer the most common questions that we receive such as:

  • What is SMS and is it right for my business?
  • How do I get started?
  • What’s the best way to build a list?
  • How do I send my first campaign?
  • Are my messages spam compliant?

If these are the type of questions that you’re asking, then this free guide is perfect for you. It’s divided into 6 chapters, so you can skip straight to the topics that interest you the most.

Chapter 1: The Fundamentals of SMS

In this chapter, you will learn about the basic fundamentals of SMS. We will touch upon SMS, MMS, shortcodes, virtual numbers, and spam compliance. Knowing these basic concepts will help you get a better grasp on the following chapters.

Chapter 2: 5 Reasons why you should use SMS Marketing

Is SMS marketing right for you? How much time does it take to manage an SMS campaign? Is it easy to get started? Will you see the results you want? Learn how SMS marketing can support your business in this chapter.

Chapter 3: Grow your list with inbound marketing

How do you get started on building an SMS list? In this chapter, we’re going to go over ways you can start attracting your new and existing customers and get them to opt-in.

Chapter 4: Send SMS campaigns with Burst SMS

Learn how to navigate Australia’s easiest-to-use SMS platform. Sign up for a trial account and we’ll show you the platform features and even how to add contacts.

Chapter 5: How to write stellar copy for your first SMS campaign

In this chapter, we’re going to go over what it takes to create a succinct and spam compliant SMS message that gets your customers to take action.

Chapter 6: Personalisation and Advanced SMS Features

In this chapter, we’re going to go over how you can personalise your SMS campaigns with some of Burst’s advanced features: custom variables and SMS keywords.