Key Holidays for the Retail and E-commerce Industry

Key Holidays for the Retail and E-commerce Industry

Holidays and shopping go hand in hand. Just think of all the spending that you did leading up to Christmas last year. Retail e-commerce sales amounted to $4.9 trillion USD worldwide in 2021. This year, it’s expected that the global e-commerce market will reach $5.55 trillion USD, projecting a 17.9% increase over the last two years.

For B2C businesses in 2022, any solid inbound campaign should include SMS for e-commerce. SMS is a great way to reach out to your customers, especially during the holidays where sales are often a big part of any retail company’s sales strategy. Gain a competitive edge by driving users into your conversion funnel with a well planned SMS campaign.

If you’re in the retail and e-commerce industry, it’s important to take note of key retail shopping dates around the globe. These times are essential for retailers and e-commerce platforms to maximise sales. Get your SMS marketing campaigns ready early so you can schedule them to send right when your holiday sale starts with our list of global and regional celebrated holidays you can’t miss out on.


  • Valentine’s Day (February 14 - Annually)
  • Easter Sunday (April 17, 2022)
  • Mother’s Day (May 8, 2022 - 2nd Sunday of May)
  • Father’s Day (June 19, 2022 - 3rd Sunday in June / 1st Sunday of September for AU)
  • Halloween (October 31)
  • Black Friday (November 25, 2022- Friday after US Thanksgiving)
  • Cyber Monday (November 28, 2022 - Monday after US Thanksgiving)
  • National Free Shipping Day (mid-December)
  • Christmas (December 25 - Annually)
  • Boxing Day (December 26 - Annually)


  • Click Frenzy
  • Father’s Day (September 4, 2022 - 1st Sunday of September)
  • Melbourne Cup (1st Tuesday of November)
  • EOFY Sales - End of Financial Year (June 1-30)
  • Afterpay Day (March 17-20, 2022, one more event later in the year)
  • Lunar New Year (January 22, 2023)
  • Back-To-School Sales (January to February - Annually)
  • Super Bowl Weekend (February)


  • 9.9 Super Shopping Day (September 9 - Annually)
  • Lazada Birthday Sale (March)
  • Single’s Day or 11:11 (November 11 - Annually)
  • Shopee 11.11 / 12.12 (November 11, December 12 - Annually)
  • Lunar New Year (January 22, 2023)

North America:

  • Super Bowl Weekend (February)
  • Amazon Prime Day (two day event that occurs every year, early summer)
  • Back-To-School Sales (July to August - Annually)
  • Veterans Day (November 11 - Annually)
  • Small Business Saturday (November 26, 2022 - Saturday after us Thanksgiving)
  • Super Saturday, also known as Panic Saturday (December 17, 2022 - Last Saturday before Christmas)

Final Thoughts

Along with these holidays, don’t be afraid to get personal with your customers. Show your appreciation for their support during personal celebrations such as birthdays and company anniversaries with personalized automated sms campaigns. These holidays can be crucial in differentiating between a mediocre and an excellent quarter. We hope that you add these holidays to your campaign tool kit when planning out your content calendar for the year.

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