What are Rich Communication Services (RCS)?
You may have heard the term RCS floating around, and if you haven’t - let’s fill you in. Rich Communication Services (RCS - formerly called Joyn) is an enhanced version of SMS which will allow video transfers, file sharing, instant group chats, IP voice calling, screen sharing, message delivery tracking, real-time tracking to see when the user is typing, and more.
Here is a snapshot of how RCS will matchup against the most popular instant messaging services:
- If your recipient does not have a data connection, your message will be sent as an SMS.
- If your recipient does not have a data connection, they will not receive your message.
- If an RCS enabled user sends a message to a non-RCS enabled user, the message will be converted and sent in a traditional SMS format.
- In order to message an individual through an OTT app, both parties need to have a specific instant messaging application installed, and activated. If either user does not have the application installed, they will not be able to receive any messages.
In the past 6 months, Google has been making waves in the RCS industry. They are leading the way and getting more carriers on board.