Based on the benchmarks from Adstage, CPC was more affordable in 2018 than it was in 2017. But SMS still stands out as one of the most cost-effective marketing tools to help you reach your audience by a significant margin.Read More
"Is my opt-out rate too high? Why are my customers unsubscribing?"
We all know what this feels like. It's the dreaded feeling of losing subscribers—especially after all the time, effort, and money spent getting them.Read More
When you're focused on using the latest digital marketing tools to market your business, it's easy to overlook the effectiveness and affordability of other alternatives like SMS.Read More