Our 4th annual State of SMS is available now. It’s packed with insightful industry trends, benchmarks, and statistics to help inform your future SMS marketing campaigns and mobile marketing strategy.Read More
Adobe Analytics recently analysed over a trillion visits on over 5,000 websites from January 2015 to December 2017 to learn about the current trends in the mobile landscape. Here are 5 key insights from their report.Read More
"Is my opt-out rate too high? Why are my customers unsubscribing?"
We all know what this feels like. It's the dreaded feeling of losing subscribers—especially after all the time, effort, and money spent getting them.Read More
When you're focused on using the latest digital marketing tools to market your business, it's easy to overlook the effectiveness and affordability of other alternatives like SMS.Read More
According to the National Retail Federation, 55% of the adult American population is expected to spend an estimated $19.6 billion on Valentine's Day this year, up from $18.2 billion last year. This is more than Black Friday and Cyber Monday combined. On average, each person is expected to spend $143.56, and those aged 25-34 are expected to spend an average of $202.76.Read More
Predictions are just predictions at the end of the day, but looking back at 2017 - it actually went quite scripted for the SMS industry. Major industry predictions for 2017 included: increased automation usage, more SMS integrations, more creative uses of SMS API’s, and higher SMS volumes for businesses.Read More
Each year, technology becomes more integrated into our lives. This is especially true for mobile devices. According to Nielsen, 53% of global consumers feel anxious when their mobile device isn’t nearby. In the same study, they found that two-thirds of global respondents agree that face-to-face interactions are being replaced with electronic ones. However, this was not perceived as an issue since 47% prefer text messaging as a means of communications.Read More