Based on the benchmarks from Adstage, CPC was more affordable in 2018 than it was in 2017. But SMS still stands out as one of the most cost-effective marketing tools to help you reach your audience by a significant margin.Read More
It's normal to get a few opt-outs after every SMS campaign. But what if one simple change reduced your opt-out rate and helped keep more of your hard-earned contacts?Read More
Our 4th annual State of SMS is available now. It’s packed with insightful industry trends, benchmarks, and statistics to help inform your future SMS marketing campaigns and mobile marketing strategy.Read More
"Is my opt-out rate too high? Why are my customers unsubscribing?"
We all know what this feels like. It's the dreaded feeling of losing subscribers—especially after all the time, effort, and money spent getting them.Read More
When you're focused on using the latest digital marketing tools to market your business, it's easy to overlook the effectiveness and affordability of other alternatives like SMS.Read More
Predictions are just predictions at the end of the day, but looking back at 2017 - it actually went quite scripted for the SMS industry. Major industry predictions for 2017 included: increased automation usage, more SMS integrations, more creative uses of SMS API’s, and higher SMS volumes for businesses.Read More
Each year, technology becomes more integrated into our lives. This is especially true for mobile devices. According to Nielsen, 53% of global consumers feel anxious when their mobile device isn’t nearby. In the same study, they found that two-thirds of global respondents agree that face-to-face interactions are being replaced with electronic ones. However, this was not perceived as an issue since 47% prefer text messaging as a means of communications.Read More