Stats & Reports
You asked for it, and we listened. This is where we will feature the latest mobile statistics and reports including: SMS marketing, Ecommerce, messaging, and global industry benchmarks.
18 Highlights from Mary Meeker's Internet Trends 2018 report
Every year, Mary Meeker of Kleiner Perkins releases a report showcasing the current trends in the internet and technology space. This year, we filtered through 294 slides and summarised what we thought were the most interesting stats.
Daylight Saving Time: Mystery behind koalas, missed appointments, and shopping sprees
Daylight Saving Time (DST) is the adjusted time schedule that helps you get more natural sunlight during the typical waking hours of the day. Clocks are set forward one hour at the beginning and set back at the end. In Australia, it begins in October and ends in April; and in North America, it begins in March and ends in November.
Consumers to spend $19.6 billion on Valentine's Day this year
According to the National Retail Federation, 55% of the adult American population is expected to spend an estimated $19.6 billion on Valentine's Day this year, up from $18.2 billion last year. This is more than Black Friday and Cyber Monday combined. On average, each person is expected to spend $143.56, and those aged 25-34 are expected to spend an average of $202.76.
2017-18 State of SMS
Predictions are just predictions at the end of the day, but looking back at 2017 - it actually went quite scripted for the SMS industry. Major industry predictions for 2017 included: increased automation usage, more SMS integrations, more creative uses of SMS API’s, and higher SMS volumes for businesses.
Record-breaking mobile stats for Cyber Monday 2017
Online holiday shopping has kicked off to a flying start after Cyber Monday ended with a record-breaking $6.59 billion in sales, according to Adobe. This trumps both Black Friday and American Thanksgiving, which ended with $5.03 billion and $2.87 billion respectively.
Alibaba smashes its Single's Day mobile sales record once again
China's biggest shopping day, which is also known as Single's Day, hit record-breaking sales again last week. Sales during the 24 hour period held by the Alibaba Group ended with $25.3 billion (USD).
Coupon growth and demographic trends for 2017
In 1888, Coca-Cola distributed thousands of coupons in magazines and direct mail for a complimentary glass of coke. This is widely believed as the first coupon ever.
Coupons have grown ever since. Thousands of businesses are offering discounts and free gifts to consumers around the world, helping them save billions of dollars each year. Its popularity gave rise to coupon giants like Groupon and a handful of other niche coupon services in the last decade.
Global Usage of Mobile Adblock Surges
The world of online advertising can be a big and messy place. There'll be timely and relevant ads just like there'll be disruptive and irrelevant ads. Some ads might even be malicious, trying to scare you into doing things you shouldn't (such as installing a program to get rid of a computer virus you don't have).
20 Highlights from Meeker's Tech State of the Union Report
Each year Mary Meeker of Kleiner Perkins Caufield & Byers publishes a comprehensive report outlining everything happening in the technology space. We went through all 355 slides, and picked 20 highlights that we thought you should know.
Global Ecommerce Conversion Rate Benchmarks
Monetate recently published their quarterly Ecommerce report, measuring conversion percentages and overall sales from 2015-2016. They discovered that when it came down to customer retention, an alarming 78% of consumers would only engage in offers which were personalised from previous engagements with your brand. They also found that although 2016 capped off the largest sales period in history, it performed very poorly in-regards to customer retention.
A look into a new target audience - Netflix subscribers
Every business has a rough idea of who they want to target. The reason this is rough no matter how prepared you are is that consumer habits are constantly changing, which means you need to change with them. When it comes to marketing, you may have found yourself struggling to accurately label your new target audiences. Change is happening at a rapid rate. Attention spans change. Retention factors change. More importantly snack preferences change, but we will dive into that later.
2016-17 State of SMS
Each year, technology becomes more integrated into our lives. This is especially true for mobile devices. According to Nielsen, 53% of global consumers feel anxious when their mobile device isn’t nearby. In the same study, they found that two-thirds of global respondents agree that face-to-face interactions are being replaced with electronic ones. However, this was not perceived as an issue since 47% prefer text messaging as a means of communications.
2015-16 State of SMS
Some say that SMS is fading, but the truth is that people are just scratching the surface on what they can do with it. Throughout this year of growth, we have collected a pool of intriguing data.