Stats & Reports
You asked for it, and we listened. This is where we will feature the latest mobile statistics and reports including: SMS marketing, Ecommerce, messaging, and global industry benchmarks.
Why and how businesses should personalise their marketing with SMS
The concept of personalisation gets tossed around a lot. It isn't anything new, but that doesn't mean that it's anywhere near where it needs to be.
Customer experience: the gap and how to close it
Excellent customer experiences drive more people to your business. But as apparent as that may seem, businesses are still not doing it right, according to consumers around the globe.
17 Highlights from Mary Meeker's Internet Trends 2019 Report
Mary Meeker released her popular Internet Trends 2019 report last week, revealing some of the current trends in the Internet and technology space. We sifted through 333 slides this year to summarise what we think is relevant to the mobile and SMS space.
7 Valuable Insights From GSMA: The Mobile Economy 2019
GSMA Intelligence is an authority on global mobile operator data, analysis, and forecasts. As part of their 2019 reflection on the current conditions of the mobile landscape, they released “The Mobile Economy 2019”. Here are the best insights from their report.
2018-19 State of SMS
To help you stay on top of the world of SMS, we put together our fourth annual State of SMS report. It’s packed with insightful industry trends, benchmarks, and statistics, to help inform your future SMS marketing campaigns and your mobile marketing strategy.
Let's see who the big spenders are this Valentine's day (2019)
There will be fewer US consumers celebrating Valentine's Day this year, according to a survey carried out by the National Retail Federation (NFR). But those that will plan to spend a predicted total of $20.7 billion, up from $19.6 billion (5.6%) last year.
Black Friday Cyber Monday hit $14.12B combined, $4.9B spent via mobile devices (2018)
Online US shoppers are at it again this year, but this time, with even greater force. Both Black Friday and Cyber Monday sales broke last year's records, according to Adobe Digital Insights.
Alibaba Singles' Day sets new record with 31 billion in sales (2018)
Alibaba broke records again with its tenth annual Singles’ Day shopping festival on November 11. This year’s revenue reached an unbelievable $30.8 billion US dollars, up 27% from last year. That makes it the world's biggest shopping day yet again.
18 Highlights from Mary Meeker's Internet Trends 2018 report
Every year, Mary Meeker of Kleiner Perkins releases a report showcasing the current trends in the internet and technology space. This year, we filtered through 294 slides and summarised what we thought were the most interesting stats.
Daylight Saving Time: Mystery behind koalas, missed appointments, and shopping sprees (2018)
Daylight Saving Time (DST) is the adjusted time schedule that helps you get more natural sunlight during the typical waking hours of the day. Clocks are set forward one hour at the beginning and set back at the end. In Australia, it begins in October and ends in April; and in North America, it begins in March and ends in November.
Consumers to spend $19.6 billion on Valentine's Day this year (2018)
According to the National Retail Federation, 55% of the adult American population is expected to spend an estimated $19.6 billion on Valentine's Day this year, up from $18.2 billion last year. This is more than Black Friday and Cyber Monday combined. On average, each person is expected to spend $143.56, and those aged 25-34 are expected to spend an average of $202.76.