Holiday marketing campaigns are probably on your calendar already, but what about International Poutine or Microwave Oven Day?

There’s so much you can say and do for tourism marketing, especially for destinations. You can create and customise almost an infinite amount of itinerary combinations for your [...]

Here are 5 quick and easy tools that will help optimise your SMS campaigns. More importantly, theyre free. Everyone loves something free that adds tons of value to their lives […]

In 1985, a gentleman named Friedhelm Hillebrand was responsible for deciding how long an SMS would be. After researching the character length of the most popular short communication tools, Friedhelm [...]

When composing an SMS marketing campaign, don’t forget to keep track of your character count. A typical text message is 160 characters long. All characters you use counts toward the […]