Beginner's Guide to SMS Marketing
This guide is designed for beginners who have little or no experience with SMS marketing and campaigns.
Last Updated: September 2019
In this six part guide, you will learn about:
SMS, MMS, virtual numbers, and shortcodes
How to remain spam compliant
How to set-up your first SMS campaign
How to build a contact list
How to optimise your SMS campaign for maximum impact
How to personalise and automate your SMS campaigns
This guide is divided into 6 chapters with sub-sections, allowing you to skip straight to topics that you are most interested in.
Let’s get started!
The Fundamentals of SMS
In this chapter, you will learn about the basic fundamentals of SMS. We will touch upon SMS, MMS, shortcodes, virtual numbers, and spam compliance. Knowing these basic concepts will help you get a better grasp on the following chapters.
5 Reasons why you should use SMS Marketing
Is SMS marketing right for you? How much time does it take to manage an SMS campaign? Is it easy to get started? Will you see the results you want? Learn how SMS marketing can support your business in this chapter.
Grow your list with inbound marketing
How do you get started on building an SMS list? In this chapter, we’re going to go over ways you can start attracting your new and existing customers and get them to opt-in.
Set-up your campaign with Burst SMS
Learn how to navigate Australia’s easiest-to-use SMS platform. Sign up for a free trial account and we'll show you the platform features and even how to add contacts.
Personalisation and Advanced SMS Features
In this chapter, we're going to go over how you can personalise your SMS campaigns with some of Burst's advanced features: custom variables and SMS keywords.