Beginner's Guide to SMS Marketing

This guide is designed for beginners who have little or no experience with SMS marketing and campaigns. 

Last Updated: September 2019

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In this six part guide, you will learn about:

  1. SMS, MMS, virtual numbers, and shortcodes

  2. How to remain spam compliant

  3. How to set-up your first SMS campaign

  4. How to build a contact list

  5. How to optimise your SMS campaign for maximum impact

  6. How to personalise and automate your SMS campaigns

This guide is divided into 6 chapters with sub-sections, allowing you to skip straight to topics that you are most interested in. 

Let’s get started!


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Chapter 1

The Fundamentals of SMS

In this chapter, you will learn about the basic fundamentals of SMS. We will touch upon SMS, MMS, shortcodes, virtual numbers, and spam compliance. Knowing these basic concepts will help you get a better grasp on the following chapters.

1.1 What is an SMS?
1.2 SMS vs. MMS
1.3 Shortcodes & Virtual Numbers
1.4 Spam Compliance


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Chapter 2

5 Reasons why you should use SMS Marketing

Is SMS marketing right for you? How much time does it take to manage an SMS campaign? Is it easy to get started? Will you see the results you want? Learn how SMS marketing can support your business in this chapter. 

2.1 Mobile device usage is growing
2.2 SMS can reach more of your audience quickly and effectively
2.3 Simple setup process and fast results
2.4 SMS is highly effective
2.5 SMS campaigns are affordable


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Chapter 3

Grow your list with inbound marketing

How do you get started on building an SMS list? In this chapter, we’re going to go over ways you can start attracting your new and existing customers and get them to opt-in.

3.1 Create an irresistible offer
3.2 Set up SMS keywords
3.3 Drive traffic to your offer


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Chapter 4

Set-up your campaign with Burst SMS

Learn how to navigate Australia’s easiest-to-use SMS platform. Sign up for a free trial account and we'll show you the platform features and even how to add contacts.

4.1 Getting Started
4.2 How to add individual contacts to Burst SMS
4.3 How to add a list of contacts to Burst SMS


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Chapter 5

How to write stellar copy for your first SMS campaign

In this chapter, we’re going to go over what it takes to create a succinct and spam compliant SMS message that gets your customers to take action.

5.1 How to manage the SMS character limit
5.2 How to write stellar copy
5.3 SMS templates


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Chapter 6

Personalisation and Advanced SMS Features

In this chapter, we're going to go over how you can personalise your SMS campaigns with some of Burst's advanced features: custom variables and SMS keywords.

6.1 Personalisation Statistics
6.2 Custom Variables
6.3 List Segmentation with SMS Keywords
6.4 Multi-level Auto Responses