5 Reasons why you should use SMS marketing
Last Updated: September 2019
Reason #1: Mobile device usage is growing
The world is becoming more mobile by the minute.
According to the 2018 Mobile Economy Report, the number of unique mobile subscribers worldwide is expected to reach 5.9 billion by 2025.
People don’t just use their mobile devices for socialising. They also engage and purchase products from their favourite brands. During the 2018 holiday season, smartphones generated 31% of the total purchases and 51% of total web traffic, according to Adobe Digital Insights.
Reason #2: SMS can reach more of your audience quickly and effectively
The average open rate for email is between 15-27% according to MailChimp.
On the other hand, SMS has a 98% open rate, and 90% of text messages are opened within the first 3 minutes after it's received. This is practically a guaranteed read rate.
A recent survey Deloitte also show that some people check their phones over 50 times per day on average. This is why SMS is one of the quickest, most effective, and most affordable tools to help you reach your audience.
Reason #3: Simple setup process and fast results
Based on a recent client survey, a majority of respondents felt that setting up a Facebook or Google ad campaign took significantly longer to set up than an SMS campaign (30 minutes vs 10 minutes).
Check out our stats and reports page for more information.
Creating an SMS marketing campaign is almost the same as composing a tweet. One text message can hold up to 160 characters. Based on what we've seen, you can fit in a message, call-to-action, link, and opt-out all within it. You can, of course, go over 160 characters in your campaign if you need to.
If you already have a list of your customers' mobile numbers, you can launch a campaign within 10 minutes.
Our online SMS service provides real-time statistics, which include handset delivery reports, bounce rates, opt-out rates, click-through rates, and SMS replies. All the information is there to help you make smarter, data-driven marketing decisions.
Burst SMS also has over 1500+ Zapier SMS integrations to help you automate your workflow and save time. Integrations include popular services like Hubspot, Infusionsoft, MailChimp, Salesforce, and PayPal to name a few.
Reason #4: SMS is highly effective
Your customer’s mobile number is more private and precious to them than their email inbox. Customers that are willing to provide you with their phone numbers genuinely want to hear from you.
Again, we are comparing to email with SMS. Email click-through rates, according to Mailchimp’s most recent study is 2-3% across all industries. According to our platform-wide statistics, the SMS click-through rate is closer to 10-12%.
Reason #5: SMS campaigns are affordable
You don’t need a big budget to get started. When you look at the cost per message, SMS may appear to be significantly higher than an email.
But if you factor in the cost of producing a creative and the time required to design an email campaign, launching SMS is much more cost-effective. SMS is straightforward with its 160 character limit.
If you compare SMS with the leading CPC services like Google Adwords, Facebook Ads, and Twitter Ads, SMS is up to 101.6 times more affordable.