5 Reasons why you should use SMS Marketing cover.jpg

Chapter 2:
5 Reasons why you should use SMS Marketing

 
 

Reason #1. Mobile device usage is growing

It’s undisputed - the world is becoming more mobile by the minute.

Mobile device penetration is estimated to be 73% worldwide by year 2020 according to The Mobile Economy 2017 report from GSMA. People aren’t just using it to communicate, they’re using it to engage with their favourite brands and to buy.

During the 2016 holiday season alone, it helped deliver a record-breaking 91.6 billion dollars.

Mobile traffic also surpassed desktop traffic on Cyber Monday, paving the way for another record-breaking total of 1.19 billion in mobile sales according to Adobe.

Reason #2. SMS can reach more of your audience faster

The average open rate for an email campaign is between 20-30% as reported by industry leaders. This sounds impressive, however if you compare that to SMS, it seems awfully low.

SMS has a 98% open rate and 90% of messages are opened within the first 3 minutes, according to Greg Murphy, Salesforce Mobile Product Manager.

Text messages essentially have a guaranteed read rate, since you can’t exactly delete a message without looking at it multiple times. Not to mention that many people often have their phones within arm's reach at all times.

Reason #3. Simple setup process and fast results

Based on a recent client survey, a majority of respondents felt that setting up a Facebook or Google ad campaign took significantly longer to set up than an SMS campaign (30 minutes vs 10 minutes).

SMS vs Facebook and Google Setup Times.jpg

In addition to this, they also felt that SMS campaigns provided more value than Facebook or Google ad campaigns.

SMS vs Facebook and Google Value.jpg

Check out our 2016 State of SMS report for more statistics.

You don’t need a big budget to get started with an SMS campaign either. You also don’t need much to get started. Although you should incorporate a link to a website or creative, it’s not mandatory. You only need less than 160 characters of text to get started.

If you have a list of phone numbers from customers which have opted-in to your marketing efforts, you can get launch campaign within 5 minutes.

You will also receive real-time statistics, which include handset delivery reports, bounce rate, opt-outs, responses, and click-through percentages. All the information is there to help you make smarter, data-driven marketing decisions.

Burst SMS also 500+ integrations that you can use to help you add SMS to your existing applications. These integrations include popular services like Google Sheets, Mailchimp, SalesForce, WooCommerce, Infusionsoft, Hubspot, and Paypal just to name a few.

Reason #4. SMS is highly effective

Your customer’s mobile device is more private and precious to them then their email inbox. Customers that are willing to provide you their phone numbers genuinely want to hear from you.

Again, we are comparing to email with SMS. Email click-through rates, according to Mailchimp’s most recent study is 2-3% across all industries. According to our platform-wide statistics, the SMS click-through rate is closer to 10-12%.

Reason #5. SMS campaigns are affordable

When you look at the cost per message, SMS may appear to be significantly higher than sending an email campaign.

If you factor in the cost of producing a creative, and time required to launch an email campaign, the cost of launching an SMS campaign is much more cost-effective. SMS is much quicker and straight to the point with its 160 character limit. It’s also more reliable and effective than an email campaign, if you breakdown the statistics.