Our 4th annual State of SMS is available now. It’s packed with insightful industry trends, benchmarks, and statistics to help inform your future SMS marketing campaigns and mobile marketing strategy.
This year we are very excited to share our SMS Marketing Benchmarks. It includes both an industry breakdown of SMS click-through rates, and URL opt-outs vs standard opt-outs. Across all reported industries except for one, you’ll find URL opt-outs perform better than the standard one. It’s our most comprehensive report to date.