A dedicated virtual number or short code has three primary benefits.
1. Number Exclusivity
When using a dedicated number there is no chance other companies will be delivering to your recipients using the same number. We have thousands of clients using the shared pool and although the rotation is high, there is always a small chance other companies may send to the person you are sending to using the same number.
2. Number Consistency
When using a dedicated number your message always comes from the same number. With the shared pool it is usually a different number. Having the same number allows your recipients to save it in their phone with your business name.
3. Receive Direct Messages
If using dedicated people can text you directly at your number, not just reply to messages you send them as with the shared pool. This also means you can use a custom sender ID and maintain SPAM compliance by getting people to text STOP to your number from your message.