8 features that every SMS platform should have

8 features that every SMS platform should have

Ever wondered what separates exceptional online SMS service providers from the rest?

Most of the time the focus is on main features, but the smaller features are just as important. They work behind the scenes while you’re going about your business, and they impact your productivity and bottom line.

We’ll explore eight features that every online SMS service provider should have and how you can use platform features to improve your SMS marketing campaigns.

1) Automatic number formatting - ensure your SMS campaigns are sent to the right people across countries

Formatting your list of mobile numbers can take time, so we made it easy for you. Burst SMS simplifies this process by automatically adding country codes for 35+ countries to all the mobile numbers you upload. This feature allows you to jump straight into the exciting part—sending SMS campaigns.

2) Duplicate management for accurate reporting

Our SMS platform removes duplicates from your lists, so you can be confident that you won’t be sending the same SMS messages to your customers multiple times unintentionally. This can save you money, improve your sender reputation and provide better customer experiences.

3) Landline filtering to reduce bounce rate

It can be a frustrating experience to have some messages bounce back when sending an SMS campaign because customers provided landline numbers. An SMS platform that has landline filtering will automatically exclude landline numbers when sending an SMS campaign. Burst SMS skips these numbers whenever you send an SMS campaign, so you don’t need to worry about your message not reaching recipients or spending money on numbers that automatically bounce.

4) List merging made easy for up-to-date customer data

If you’re regularly getting new leads, you’ll want to make sure the list you’re sending to is up-to-date. Other SMS platforms may require you to upload an entirely new list each time. Burst SMS simplifies this with its list merging feature. You can upload your new list directly on top of your current one, and it will add all your new contacts and skip any duplicates.

5) Manage global opt-out lists

Managing opt-out lists is crucial to staying compliant and respecting your customers’ choices. Our platform manages all this for you as there’s no need to download or upload your opt-out lists.

We add your contacts that respond with an opt-out to the global opt-out list automatically. When you send your next SMS campaign, we cross check your recipient list with it to ensure that you remain spam compliant.

You’ll never send text messages to recipients who have opted out, avoiding complaints and spending money on those that are no longer interested in hearing from you whilst staying compliant with spam laws and regulations.

6) Measure your campaigns with reporting

Your customers change, and so can their contact information. Hard bounces occur when you’re sending text messages to mobile numbers that are no longer active. Unlike other online SMS service providers, Burst SMS provides you with a report of your hard bounces, so you can easily remove them from your list. Our platform also provides metrics such as delivery rates and click through rates which can assist in campaign reporting.

7) Triggering a list send by using email - to streamline sending for effortless campaigns

Simplify your campaigns by using an associated email address linked to a specific list. Send an SMS campaign using an email address. Any email sent to this list will be forwarded to all the contacts, offering a convenient and efficient way to trigger and distribute campaigns with ease.

Ensure you deliver the right message when sending an SMS from an email by removing any email footers. It may be often overlooked when using this email to SMS feature but not only will email footers mess up your message formatting but will also get in the way of your message and add unnecessary characters.

When using the email to SMS feature, any email footers can be removed from incoming messages by switching off Conversation History in the Email SMS settings to No. So that you send a clear and concise SMS with focused content.

Choosing the right SMS platform is key to streamlining your marketing efforts and optimising results. Ensure the platform you choose has all the necessary features for seamless SMS marketing experience. Curious about how you can use Burst SMS comprehensive features? Discover how Burst SMS can elevate your SMS marketing by exploring our platform today.