The old-fashioned marketing mindset has been primarily focused on selling. This traditional style of marketing disregards customers’ needs and pain points, placing the business in the limelight [...]

We recently attended the Traction Conference in Vancouver, Canada. Speakers came from Atlassian, Calendly, HubSpot, Shopify, Twitch, and Zapier, to name a few, and there was a common theme among [...]

Excellent customer experiences drive more people to your business. But as apparent as that may seem, businesses still dont do it right, according to consumers around the globe.

When people think e-commerce, the first thing that comes to mind is sales. Making the sale will always be your end goal, but if you want to focus on how […]